According to the Pew Research Center, 91 percent of all American adults now own a mobile phone. Of these users, more than half of them own smartphones with Internet capabilities. In fact, half of the smartphone users claim that their mobile device is their primary Internet source. This increasing use of mobile smartphones has enticed many companies to develop both mobile websites and a mobile SEO marketing strategy.This has put a huge demand for companies to cater, at least in some way, to these mobile users. This added demand has left many businesses scrambling to determine what the best method is to incorporate mobile marketing. While many of the same SEO Internet marketing strategies that apply to desktop and mobile services, there are some basic differences. Below is a look at some of the most successful strategies for mobile SEO internet marketing.Shortened Keywords Are NecessaryIf you have ever searched the Internet using a smartphone, you already know that they are not always as user-friendly as using a desktop or laptop. These means most mobile users are going to limit their main search to just a few simple words. In fact, keywords used for mobile search are typically 25 percent shorter than the standard search keywords or key phrases. This may change the type of keywords that you will need to use as part of your SEO marketing plan.A User-Friendly Mobile Website Is More Important than EverThe implementation of a user-friendly website is crucial for any SEO Internet marketing plan. However, when it comes to mobile websites, it is imperative that your mobile website is easy-to-use, and that users can quickly navigate from page to page. Without this type of high-quality mobile website design development, users will simply click out of your site and head to the next one. Keep in mind that users will be using their mobile device on the go, so they want quick and easy access.Content Geared for Mobile UsersAs with standard SEO tactics, the overall content on your website is also critical. When creating content for a mobile site, keep in mind that users will be viewing the information on their mobile phone screen. This means that you should include short and concise content that allows users to quickly find the exact information they want. This is one case, where less is more because less information will definitely be more effective.Connect with Social MediaA majority of smartphone users are connecting to their various social media sites, such as Facebook and Twitter, through their mobile device. This gives you a great opportunity to include links to your mobile website on your social media pages. This will give your current customers, as well as any potential customers, easy access to connect with your site to learn more about the goods and services you offer and maybe even make a sale.If you are a business owner or manager and have not yet implemented mobile SEO strategies into your Internet marketing plan, now is the time. These strategies include proper content and keyword placement, as well as, professional mobile website design development. This will not only increase your company’s visibility, but will also keep your company brand in the consumers mind and boost sales.
I have entered a couple internet marketing forums within the last few days and have heard to my amazement people mentioning the death of internet marketing as we know it. Now, at first I was in shock and did not even understand what they were trying to accomplish with such nonsense but it came to light quite quickly. Within the last few days or week a couple internet gurus created a joint venture and launched new product that is directing their focus on mobile apps and cell phones in general. They are quoting the end of the desktops and giving a lot of figures which show that over 5 billion people are now using smart phones.There is a class that they promise will make you a lot of money and make sure that you are one of the first ones to that market. I understand the logic behind it, but there are two factors that they are forgetting. We already have a lot of companies and people fighting for the top spots in those niches and there is no sign in the decrease of desktop or laptop computing. The numbers themselves are skewed, and do not reflect the reality at all. Even though there might be 5 billion mobile phone users, only a very small percentage of them do us smart phones.I will admit that the numbers are growing fast, but this only in the more evolved countries and half of those do not speak English. If you put the United States and other Anglo nations together, their combined population will be at most five hundred million. After taking out the kids, elderly, non-technology users, and people with regular cell phones or none at all that number is even more down. Perhaps I could dismiss the entire system with just that statement, but I will not and do in fact see an opportunity there. Let’s keep it in perspective though, and not just throw false facts at the crowds.It is true that mobile apps have made quite a few people rich already, and those people were the ones that got into the niche first. At this point, as the systems teaching individuals how to do so are coming out it is already to late to believe that you will be first at anything. Do treat it as a new opportunity for you to improve your skills, but take any comments about the death of Google or the internet with a grain of salt. If anything Google is still growing in power, and regular desktops are only recently making their way into many households especially in the third world countries.If you look carefully, there are still many people around you that do not own computers, smart phones and such. There are still businesses that do not even have websites up and are doing just fine. Around a decade ago we were witnessing the death of the off line businesses and ten years later what do we see around us? There are opportunities everywhere and it is up to us to be ready when life throws one of them our way.